Zire is a digital trading platform that connects a diverse network of stakeholders in the Subtropico group from fresh produce to the cattle farming community, working in every part of the agricultural trade process. Farmers, traders, businesses, students and many other value-adding participants use Zire to connect and collaborate.
Zire’s business tools are designed to add value and efficiency to members’ daily activities, saving them time and money. The platform’s main functions can be categorised as.
- Connecting members, allowing them to collaborate.
- Providing market access.
- Trade and auction
Zire allows producers to follow commodity prices and trends, and connect and collaborate with their agents and various services providers. The platform allows agents to showcase their products for sale, and buyers to view the products they want. Members can discuss prices before going to market or committing to a purchase or service delivery.
Zire provides a space for sharing ideas and insights, communicating directly with buyers and resellers, and building beneficial connections.


